ZONG Promotes Emerging Talent at PFDC
ZONG, the first international brand of China mobile, recently promoted emerging designers at the PFDC Sunsilk Fashion Week 2013. Ever since its inception in Pakistan, ZONG has been trying to foster the talented youth of Pakistan through various initiatives at numerous platforms.
This year, ZONG decided to nurture the emerging designers who wanted to showcase their creations at the PFDC Sunsilk Fashion Week 2013. The lucky designers who participated in the ‘ZONG Promotes Emerging Talent’ show on Day-4 of PSFW were Arooj Ahmed, Daniyal Mubarik, Hamza Bokhari, Mahgul Rashid, Mohsin Ali and Schehrezade Sohail Muzammil.
Speaking at the event, CFO of ZONG Mr. Feng Tuixian said, “We have always tried to encourage the capable people to come forward and show the world that Pakistan is full of ideas, flair and positivity.” He further added that ZONG’s efforts do not only represent promotion of technology in the country; they also symbolize the Company’s commitment to Pakistan.
This year the PFDC Sunsilk Fashion Week 2013 showcased a diversity of luxury/prèt collections from 47 designers, brands and textile houses over a period of 4 days, defining and presenting trends for 2013, focusing specifically on the regions’ long hot summer months.
ZONG has supported sports, education and technology at several levels in the past. Last year they had signed a partnership agreement with Manchester United football club to bring the estimated 10 million football fans in Pakistan closer to Old Trafford.Under the same program ZONG sent 32 young football players to Manchester United Soccer School, Abu Dhabi for a 1 week training camp. Apart from this ZONG has also supported domestic T20 cricket, Shandur Polo Festival and Quaid-e-Azam Polo Championship.