Whatsapp Finally Goes Free On iOS

WhatsApp, the Sequoia-backed messaging app that dominates in Europe and that is often tipped as an attractive acquisition candidate for companies like Google and Facebook, finally went free on iOS. The app has been paid for years on the iPhone at a $0.99 price point.

Today it went free with an annual subscription fee of $1 after the first year. This isn’t really a surprise as CEO Jam Koum talked about this several months ago. It brings WhatsApp’s business model on iOS in line with other platforms like Android, BlackBerry, Nokia and Windows Phone.

WhatsApp launched back in 2009 and quickly grew popular in markets where SMS pricing made messaging through smartphone apps cheaper. Recently, the company said it was bigger than Twitter with more than 200 million monthly actives, 10 billion messages sent and 17 billion received in a single day.

Source: TechCrunch


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