VivaCell-MTS Launched the “Quartet”: Four Services Under one Product
VivaCell-MTS started providing fiber-optic and mobile technology-based solution. “Quartet”, the new offer by Armenia’s leading mobile operator provides four services under one product: IP television, Internet and fixed line in addition to mobile phone communication.
“The entry of the operator into a totally new market segment is based on its differentiation strategy aimed at satisfying the growing demand on behalf of the corporate segment and households for high-speed unlimited internet, fixed IP telephony and IP TV. Adding mobile communication to these services for the first time in Armenia, makes the proposition truly unique. VivaCell-MTS is in an ideal position to make the best offer in the market, comprising 4 services in 1 package, owing to its competitive advantage of having the widest network coverage across the country.”
Company’s press release said.
Voice-over-IP technology provides an opportunity for setting up separate internal telephony network ideally suited for calling inside the head office and between the branches. Also, voice-over-IP is a cost-effective solution for making calls in the PSTN system.
“This is our response to the market demand for integrated solutions based on IP-technologies. Offering high-speed internet through fiber-optic wires, IP telephony and IP TV, as well as mobile communication all in one package, provides access to different communication technologies with maximum convenience and options of choice in different price categories. Besides, the four-in-one package solution will allow the subscribers to have one convenient bill for all services and get help with any technical issues from one reliable source. This is not the first time when the Company enters a new market, and here as well, the population will be able to enjoy the premium quality of service provided by innovations leader.”
VivaCell-MTS General Manager Ralph Yirikian said.
The network was deployed in Vahakni Residential Community and the tariff plan is currently available for Vahakni residents. In the future VivaCell-MTS is planning to make 4-in one package available in other areas as well.