A global provider of SOHO, SMB networking products and wireless LAN solutions has announced a plan. It help channel partners to raise awareness of its SMB products and solutions in the Middle East and Africa market. TP-Link Technologies Aims to Raise Product Awareness in Middle East and Africa.
According to the vendor which manufactures a broad range of products to the consumer. SOHO and SMB markets, including wireless solution, ADSL, routers, switches, IP cameras, power line adapters, print servers, media converters and network adapters.
TP-Link Technologies Aims to Raise Product Awareness in Middle East and Africa
The strategy to reinforce its SMB business comes at a time. When the company has started to implement programmes aimed at helping channel partners improve their responsiveness to the needs of SMB in the region.
VP at TP-Link, Denny Liang Said :
The last 12 months have been challenging for the regional IT industry. Smart initiatives and various collaborations through public and private partnerships are opening up opportunities for SMB in the region.
Further he said that the company is looking at improving its channel partners business performance and better customer satisfaction. As these are the two biggest drivers of IT spending among small businesses.
However it pointed out the scale of operations of SMB differs from their large counter parts and therefore the challenges faced too differ.
A one size fits all approach does not work anymore and dedicated solutions focusing at SMB need to be provided and that extends to other aspects as well. Such as marketing, pricing, and margins.
In addition that TP-Link together with its distribution partners is helping channel partners. To stay competitive by offering them best price points for the products and solution that are in demand in the SMB space.