Telenor Launches Its New Tagline ‘Mein Houn Live’

Djuice to spark new trends and transform youth lifestyle with ‘Mein Houn LIVE’

Pakistan’s most popular youth-centric brand djuice has yet again taken center stage with its new tagline ‘Mein Houn LIVE’ which revolves around keeping the youth up to date with the latest happenings and setting them apart in their social circle.

Djuice’s relaunch is an evolution in the brand cycle. By becoming ‘Mein Houn LIVE’, djuice is now emerging as a lifestyle brand that is current, youthful, electrifying and bringing the latest to the youth by offering exclusive discounts to its subscribers. It also ensures the best mobile internet offering and one-of-a-kind FnF offerings for youth in the industry.

Djuice has built a brand perception over the year that is very youth centric. Our new tagline ‘Mein Hun Live’ reflects the youth lifestyle which is happening 24/7 with something new being explored or created every moment, every day. This evolution in the brand’s journey represents social recognition that is so important to our young customers today who believe ‘when I do something new I go live amongst my social circle’. Based on this concept, Djuice has strengthened its brand positioning and will continue to modernize the wheel to introduce one-of-a-kind offerings for our subscribers.

– Usman Javaid, Director Marketing, Telenor Pakistan

The new and happening ‘Mein Houn LIVE’ offering enables 500 MB 3-day data bundle for Rs. 20. The free balance offer has also been made available on this offering where the customer will get balance worth Rs. 100 by subscribing to the offer for Rs. 5 only. This balance can be used on 15 FnF numbers which is the highest number of FnF slots to be offered under a package in the industry.

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