Azercell Supports Responsible and Transparent Business Model

From the very first year of its establishment the leader of Azerbaijan’s telecom market Azercell has demonstrated an exemplary model of business ethics and corporate conduct.

Being a part of European Telecom giant TeliaSonera Azercell once again proves its leadership in the industry promoting and demonstrating ethical business behavior.

Together with its investors, owners, customers, partners and employees Azercell joins the TeliaSonera initiative towards sustainable and transparent business operation. This is another pioneering step by Azercell as a safe and secure way to report on wrongdoings and concerns, thus initiating further investigation to maintain a healthy work environment for its employees and partners.

TeliaSonera’s global whistle blowing channel named Speak-Up Line is now available via Azercell’s official site, where employee or any Azercell partner having business with the company can raise concerns and report misconduct 24/7. The Speak-Up Line provides the possibility to remain anonymous when raising a concern, question or reporting a violation. A person does not need to leave his name and the report cannot be tracked to him/her as a person.

The Speak-up line covers various concerns that can be reported, including Anti-bribery/competition, Auditing violation, Breach of company ethics, Compliance with laws and regulations, Conflicts of interest, Corruption, Discrimination or harassment. The reporting person will get a unique report key and password. After seven days, the reporter is urged to check the report for answers or feedback from the investigation.

TeliaSonera and Azercell management expects its stakeholders, including employees and strategic partners to voice ethical concerns and contribute to a responsible business, thus being more compliant to laws and ethical standards, as well as internal policies and instructions.

The new Speak-Up Line tool launched by Azercell with the initiative of global TeliaSonera is an obvious sample of the transparent business conduct of the leader mobile operator in the country, complying to the highest ethical standards.

Azercell Telecom LLC was founded in 1996 and since the first years sustains a leading position on the market. Azercell introduced number of technological innovations in Azerbaijan: GSM technology, GPRS/EDGE, 24/7 Customer Care, full-time operating Azercell Express offices, mobile e-service “ASAN imza” (ASAN signature) and others.

With 51 percent share of Azerbaijan’s mobile market Azercell’s network covers 99.8 percent of the country’s population. By the end of 2013 the number of Azercell’s subscribers reached 4.5 million people. In 2011 Azercell deployed 3G and in 2012 the fourth generation network – LTE in Azerbaijan. The company is the leader of Azerbaijan’s mobile communication industry and the biggest investor in the non-oil sector.

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