Snapchat has announced the rebrand of the company to Snap as well as a new product launch Spectacles that promise to facilitate social media exhibitionism like never before. The rebrand is relatively simple. The company was built around the Snapchat app which was its only product at the time, what else would you name it? Now the team have stories, memories, sponsored channels, filters and now spectacles. The move is an attempt to show Snap is more than Snapchat that makes sense.

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