The new campaign contains moments when consumers encounter Samsung helpful appliances and use them to improve an aspect of their day.
Samsung announced it will introduce three new Smart TV services at CES 2017, to be held January 5 through January 9, 2017 in Las Vegas. The new services including ‘Sports’, ‘Music’ and ‘TV Plus’ will offer personalized content to consumers based on their TV preferences through Samsung’s Smart Hub platform.
Won Jin Lee, Executive Vice President of the Visual Display Business at Samsung Electronics said,
“At Samsung, one of our top priorities is ensuring that we are closely in tune with what consumers want and need from their smart devices and electronics, With that in mind, we continue to innovate our Smart TV offering in order to provide the content experiences that our customers have come to know and expect from Samsung.”