Samsung looking to AI to reboot its devices reputation

Samsung has announced plans to incorporate an artificial intelligence personal assistant into its next major release as it attempts to rebuild its position in the market following a tough few weeks.

EVP Rhee In-jong said,

“It will be significantly differentiated from the current services we see in the market now,”

Technology manufacturers are increasingly turning to AI and similar technologies as a means to engage with the customers lifestyle. Personalization is king in the digitally defined era, and AI is proving to be a popular route to engage customers, while also offering an opportunity to build in additional value-add and revenue services in the future.


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