App Annie, the leading provider of app analytics and market data, today released the App Annie Market Index for Q2 2014, which covers macro trends emerging in mobile app ecosystems across stores, countries and categories. The quarterly report is based on worldwide data representing more than 150 countries across the iOS App Store and Google Play, sourced from App Annie’s premium platform, App Annie Intelligence. Google Play downloads exceeded iOS App Store downloads by around 60 percent this quarter, while the iOS App Store earned about 80 percent more revenue.
Growth in emerging markets such as India, Brazil, Taiwan, Thailand, Indonesia and Vietnam are the driving force behind these trends in the app stores. India climbed two spots to number three in Google Play downloads for Q2 2014, as a large number of consumers switched from feature phones to smartphones. While China and Japan were the main drivers of revenue growth, Taiwan, Kuwait and Turkey contributed significantly to iOS App Store revenue, as each country’s revenue grew by 30 percent quarter-over-quarter.
Also of note this quarter, Brazil’s market share in Google Play downloads doubled in the Sports category from Q1, thanks to the country’s hosting of the 2014 FIFA World Cup. The country is also of interest to Apple, which opened its first retail store in Rio de Janeiro in February. The World Cup’s impact on the Sports category wasn’t limited only to Brazil. The entire category experienced 20 percent quarterly growth, with notable increases in Germany, Argentina and the United States. FIFA’s official app took off across the world.
“One of the most striking trends from this quarter’s Index is the skyrocketing growth across Asia on both Google Play and iOS. Japan and China continue to thrive, but the growth in India – where only 10 percent of today’s population is smartphone-enabled – is hugely significant for publishers as they look for new markets to explore.”
Said App Annie CEO Bertrand Schmitt.