Consumer Challenge Operators to Deliver The One-Click Experience

A new report from Ericsson ConsumerLab suggests the tide is turning, as more consumers grow to expect what is known as the “one-click” customer experience, that is, the ideal of a frictionless customer journey in which buying online is simple and easy.  The hassle-free online experience, which is exemplified by innovative brands such as Amazon and Netflix, makes life easier for consumers and saves them time.


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