While Pokémon Go has proved to be one of the most successful product launches in recent years, as its release broke numerous records in markets around the world. EE stated it saw 350,000 downloads in the UK even before the app was officially released as users found another means to download it, such as accessing the US app store via a VPN. The success of the app is not under question, though Nintendo has not altered its annual revenue forecasts due to the limited role it has in the app itself.