APACIG’s Companies in Pakistan Partner With wi-tribe to Enhance E-Commerce User Experience

The ICT boom in the South East Asia region has opened the floodgates of progress in the e-commerce area and online transactions continue to add value to the users in this landscape. With the aim of promoting e-commerce progress and catering to the diversified needs of online customers seven notable ventures in Pakistan from the Asia Pacific Internet Group (APACIG) have partnered with wi-tribe to further enhance their online solutions.

As part of the collaboration, wi-tribe has optimized APACIG’s Pakistan websites to reduce loading times for their users by 30%. This update will appear on seven company sites: online shopping community Kaymu.pk, real estate classifieds Lamudi.pk, car classifieds Carmudi.pk, online food order delivery service foodpanda.pk, bus travel platform Clickbus, hotel portal Jovago, and online retailer Daraz.pk. In addition to that, wi-tribe and APACIG ventures are also offering customers a range of discounts while using these online platforms.

This partnership is a collaboration between APACIG and wi-tribe to promote e-commerce in Pakistan and support the flourishing online community in the country. In an effort to boost local entrepreneurship, wi-tribe will offer Kaymu.pk sellers special discounted packages that provide faster and easier Internet access.

Wi-tribe’s CMO Ali Fahd expressed his thoughts on the partnership stating:

“Wi-tribe and its partner companies are abreast of the online needs of the customers in this era of e-commerce and interactive transactions. Dynamic companies cannot be complacent to this paradigm shift in the way online users do business, shop, buy, sell or make any transaction digitally. With the shift in customer preference, companies are also aligning their business strategies to fulfill these on-the-go needs of their customers and continue to find ways to add value to their online experience.”

This step marks the first of many synergies as the two organizations work towards building a sustainable and user friendly e-commerce landscape in Pakistan.

Carmudi.Pk and Easy Taxi Present the E-Commerce Transport and Automobile Conference 2014

Easy Taxi and Carmudi recently held the E-commerce Transport and Automobile Conference 2014, to promote and educate the general public about the benefits, success, and growth of e-commerce in Pakistan through the recent years. The conference was a showcase presenting the e-commerce growth in Pakistan that is revolutionizing the automobile and transport industry holistically. 

The event was attended by people from all walks of life including prominent media personalities, bloggers, distinguished e-commerce players, as well as students from various educational institutions. Some prominent speakers at the event included West Asia Managing Director for Easy Taxi, Mr Leonardo Schmidt Boz; Country Manager Pakistan for Carmudi.pk, Mr Ali Izhar; and Managing Director of Asia Region for Kaymu.com Mr Ahmed Khan.

According to the date provided by World Bank and quoted by the State Bank of Pakistan; in the year 2007 the e-commerce growth rate stood at 10% and increased to 16% by 2012 giving it a 6% jump in 5 years resulting in an average growth of 1.2% every year. By this data, the rise in ecommerce in Pakistan is expected to see a jump of 12% in the next ten years. With numbers rising this high; online portals are becoming increasingly essential in everyday life and portals like Easy Taxi and Carmudi are some of the first ones to take on expansion of ecommerce for the benefit of Pakistan as an emerging market.

The event was also attended by Easy Taxi’s country manager Mr Adam Ghaznavi. Commenting on Pakistan’s ecommerce revolution he stated, “We have come a long way in a short span of time. While there is still immense potential in the market to grow, we are on the right track. At Easy Taxi we are proud to be playing our part in helping Pakistan’s ecommerce sector grow.”

While speaking during the conference, Carmudi’s Country Manager Pakistan Mr Ali Izhar commented:

“Carmudi is bringing in more transparency into the market as we are aggregating the whole market in one place and can thus guarantee the best prices. If a hundred cars of the same make and model are offered on our site, Carmudi.pk, for approximately the same price, you can assume that it is fair as it reflects the market. To this end, today, we are very excited to collaborate with Easy Taxi and help promote e-commerce by pitching in our two cents to revolutionize the automotive industry in Pakistan”.

The e-commerce sector in Pakistan still has a long way to go, but experts believe that the industry is still growing. It is bridging the gap between the consumer and the markets increasing accessibility and ease to purchase. The launch of 3G and 4G services is expected to expedite this growth.

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