Du Reveals Refreshed Brand Campaign

Du Reveals Refreshed Brand Campaign

Du is planning to launch a new brand campaign called “Be more you” that highlights the self-identification of its users. This new campaign will supports more human, modern and digital ethos of the telco. Du Reveals Refreshed Brand Campaign

The aim of this new campaign is to create a positive impact on people’s lives and enable them to follow their dreams. The refreshed brand identity comes at a critical inflection point in du’s growth and helps prepare it for the next phase.

Du Reveals Refreshed Brand Campaign

The new phase will be announced across all du-connected phones via a mobile network. It will look out for “Be more you” in the top left corner of the device.

Abdul wahed Juma, executive vice president of Brand and Communication, du, said:

We have found our brand purpose. Our emphasis is on giving users seamless access to their digital life, service that is second to none, and added value benefits throughout. The customer is at the core of everything we do and we hope that inviting our customers to “Be more you” is the inspiration for them to live their best lives.

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