T-Mobile USA Touts Busy Weekend on iPhone Launch
T-Mobile USA saw one of its busiest weekends just past as the company finally started to officially sell Apple’s iPhone — the last of the major US networks to offer the handset.
The company started sales on Friday, although it has long had unlocked iPhones being used on its network.
T-Mobile’s Chief Marketing Officer, Mike Sievert told CNET that iPhone sales did better than he expected, although he declined to provide specific figures.
“We had really ambitious internal goals, and we beat them,” he said.
The company said that it had queues outside most of its 3,000 own retail stores, although independent analysts did notice that many of the queues were fairly short.
The majority of customers also signed onto the company’s new no-contract plans which also do not subsidize the upfront cost of the smartphone. The company is expected to have been boosted by a last-moment deal to offer a zero down payment to iPhone 5 buyers who also traded in their existing older iPhone model and took on an extra monthly payment to cover the extra costs.