Sun Broadband announces exciting partnership with MCA Music Inc

Sun Broadband, the wireless broadband service of Sun Cellular, has announced its exciting partnership with MCA Music, Inc. that will provide subscribers free original music content online through its new product, Sun Broadband Entertainment Stick. This partnership will also help address the growing online piracy business in the Philippines.

A first-of-its-kind, Sun Broadband Entertainment Stick is a Sun-powered broadband modem which comes with 20 record-breaking songs from MCA Music Inc.’s “Hottest Hits… Ever!” album and lets users download 10 songs of their choice per month for free!

“We are thrilled and honored to partner with MCA Music Inc. to offer our subscribers a revolutionary product that not only gives consistent, fast and reliable internet in one powerful package but also special access to the newest songs every month for free. Sun Broadband Entertainment Stick guarantees our subscribers that they only get the freshest and hottest music from a legitimate source,” said Ricky Peňa, Sun Cellular Senior Vice President for Marketing.

He added, “This product is ideal for our subscribers who are also music enthusiasts. And on top of free music, subscribers can expect more exciting surprises and deals from us in the future, such as exclusive web content.”

MCA Music Inc. is the Philippine division of Universal Music Group which is the world’s largest music company. Cris Hermosisima, Business Development Manager of MCA Music Inc., shared “Sun Broadband Entertainment Stick is the perfect tool to go online. With this product, subscribers can be assured that quality music is just one click away”.

Under this partnership, Sun Broadband and MCA Music Inc. have also launched the “Sun Broadband Quest” – a battle of broad music styles among university bands all over the country. This competition is open to all unsigned and amateur college bands composed of 3 to 5 members between 16 to 25 years old. The winning band will receive P150, 000 cash prize, record deal, guaranteed gigs plus their own music video.

Above photo shows (from left to right): Mark Rosales (MCA Music Inc. Digital Manager), Cris Hermosisima (MCA Music Inc. Business Development Manager), Ricky Peňa (Sun Cellular Senior Vice President for Marketing), Karen Capellan (Sun Cellular Senior Manager for Sun Broadband), Juan Manuel Chan (Sun Cellular Manager for Sun Broadband)