Star Trek Into Darkness app from Paramount and Qualcom

Paramount Pictures and Qualcomm, through its subsidiary Qualcomm Labs, have announced that Gimbal context awareness technologies will be used to deliver exclusive content and gaming experiences for the Star Trek Into Darkness application for the upcoming movie from J.J. Abrams.

Paramount Pictures and Qualcomm Incorporated announced Monday a new Star Trek Into Darkness application that will utilize Gimbal context awareness technologies to deliver advanced real-world game experiences and exclusive content from the film.
From the app, users will be able to interact with their real-life surroundings to complete integrated missions and access exclusive movie materials such as videos, images and wallpapers; this is employed through the use of the app’s audio scan functionality (during TV spots, etc.), geo-location recognition for scouting, and Trek-related image recognition.
Qualcomm Chairman and CEO Dr. Paul E. Jacobs said:
[quote]We are excited about collaborating with Paramount on this app as it further brings to life Qualcomm’s vision of the digital sixth sense, where devices intelligently interact with the world around you[/quote]

Highlights of the “STAR TREK INTO DARKNESS” app include:

An audio scan function that can be turned on to automatically recognize and reward users for watching “STAR TREK INTO DARKNESS” content on TV and other media;

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An image scan function that enables users to interact with images printed or viewable in the real world;
A geofencing function for location-based experiences;
New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered directly to users’ mobile devices;
Exclusive opportunities and special offers only available to app users;
One lucky sweepstakes winner will be rewarded with the grand prize of attending the “STAR TREK INTO DARKNESS” U.S. premiere.
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