Sony Brings New Xperia Z Ultra to Pakistan

“Featuring 6.4” 1080 full HD revolutionary display, with quad-core Qualcomm Snapdragon 800 at 2.2 Ghz and 2 GB of RAM WiFi, NFC, Bluetooth 4.0, DLNA, certified with an IP58 rating, which means it is water and dust proof.

Sony launched a grand event organized at Pearl Continental Lahore in which it announced its newest smartphone, Xperia Z Ultra. Sony also displayed it whole range of smartphones including: Xperia Tx ( 35,600 PKR) , Xperia go (24,00 PKR), Xperia L (25,800 PKR) , Xperia J (22,900 PKR), Xperia Z (, Xperia SP, Xperia J, Xperia miro (19,900 PKR), Xperia tipo (13,900 PKR) and Xperia E (17,200 PKR).

The event started at 3 PM on Friday. The first half of the event was organized for the press and media while in the later half retailers and distributors from around the country were invited. Sony team gave separate presentations to brief the guests about the specs and features of the new member of Xperia family.

Kochiro Iwama Sony Country Head

Koichiro Iwala, Country Head ( Pakistan) said, “ Today, it gives me immense joy to introduce the SONY XPERIA Z ULTRA, a brand new addition to the Sony family with revolutionary features and a top-in-line design style to give a whole new dimension to this genre of technology. Xperia is now available with 1 year Official Warranty”.

Xperia Z Ultra has a largest display in the world’s slimmest Full HD smartphone. It is the first Android smartphone with a 6.4” Full HD Display and the first one ever to incorporate a TRILUMINOS™ Display with X-Reality for mobile.

Sony Event Lahore Models

The new Xperia Z Ultra comes with a high IP55 & IP58 rating makes it waterproof and dust resistant and a super powerful Qualcomm® Snapdragon™ 800 processor. This advanced Quad-core processor is 75% faster than S4 Pro and gives you maximum power and speed with outstanding battery time – run multiple apps simultaneously, surf the web with little loading time, and stream videos without a break.

Sony 4K LEd Event models

Features and Specifications:


• Type Capacitive touchscreen, 16M colors
• Size 1080 x 1920 pixels, 6.4 inches (~344 ppi pixel density)
• Multitouch Yes, up to 10 fingers
• Protection Shatter proof and scratch-resistant glass
• Triluminos display


• Alert types Vibration; MP3 ringtones
• Loudspeaker Yes
• 3.5mm jack Yes



• Card slot microSD, up to 64 GB
• Internal 16 GB, 2 GB RAM


• GPRS Up to 107 kbps
• EDGE Up to 296 kbps
• Speed HSDPA, 42 Mbps; HSUPA, 5.8 Mbps; LTE, Cat4, 50 Mbps UL, 150 Mbps DL
• WLAN Wi-Fi 802.11 a/b/g/n/ac, dual-band, Wi-Fi Direct, DLNA, Wi-Fi hotspot
• Bluetooth Yes, v4.0 with A2DP
• NFC Yes
• USB Yes, microUSB v2.0 (MHL), USB On-the-go



• Primary 8 MP, 3264 x 2448 pixels, autofocus
• Features Geo-tagging, touch focus, face detection, image stabilization, HDR, sweep panorama
• Video Yes, 1080p@30fps, video stabilization, HDR
• Secondary Yes, 2 MP, 1080p@30fps


• OS Android OS, v4.2 (Jelly Bean)
• Chipset Qualcomm MSM8274 or MSM8974 Snapdragon 800
• CPU Quad-core 2.2 GHz Krait 400
• GPU Adreno 330
• Sensors Accelerometer, gyro, proximity, compass
• Browser HTML5
• Radio Stereo FM radio with RDS
• GPS Yes, with A-GPS support and GLONASS


• Non-removable Li-Ion 3050 mAh battery
• Stand-by Up to 790 h (2G) / Up to 820 h (3G)
• Talk time Up to 14 h (2G) / Up to 16 h (3G)
• Music play Up to 120 h


Sony Mobile has also introduced handy accessories including SBH52, SmartWatch 2 and DK30 that are designed to enrich user experience.

The SBH52 is dynamic Smart Bluetooth Handset that provides easy hands-free call handling with a single press.

The SmartWatch 2 SW2 serves as a truly multifunctional digital watch and remote control that lets you receive notifications, controls music, and connects with one-touch NFC to Bluetooth headset for easy call handling. There are 200 apps available for the first generation and with an open API, new apps are set to develop easily and quickly for SmartWatch 2.

The Magnetic Charging Dock DK30 has an innovative magnetic pin that lets you place your Xperia Z Ultra snugly in the dock using one hand, enabling to watch videos while charging.


Newsletter sign up