Snapchat Permitted Advertisers to Run Ads Up to 3 Minutes

Snapchat Permitted Advertisers to Run Ads Up to 3 Minutes

Snapchat is providing a platform for advertisers to earn money by posting their products. All the advertisers on Snapchat can post ads that will run up to 3 minutes. The social media app introduced earning platform with new options. Snapchat Permitted Advertisers to Run Ads Up to 3 Minutes

Just like other short ads on Snapchat, extended play commercials will also have appeared as mid-roll ads. The extended play commercials will disappear after six seconds like other ads on Snapchat. It will help advertisers on Snapchat to tell longer stories to viewers in order to keep them engaged.

Snapchat Permitted Advertisers to Run Ads Up to 3 Minutes

Snapchat said that:

The company believes the flexibility that extended play commercials provide to video advertisers will help it gain more share of the overall online video advertising market.

Snapchat’s VP of Global Agency Partnerships, David Router, explained in the benefits of the new ad format in a statement:

We’re committed to building high-impact, long-form video ad formats, and extended play commercials are a great option for online video and TV buyers. Heading into the holidays, this format is a powerful new way to reach our Generation Z and millennial audience in Snapchat’s premium, brand-safe Discover content.

Currently, the new extended play ads of Snapchat are available in a closed beta. Whitelisted advertisers are able to access them in Ads Manager of the app

Advertisers can make a request to access extended play commercials from their Snapchat advertising representative. Other than that, advertisers can also get access to the company’s Ads Manager.

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