
Samsung Revives Digital Cameras with Android
the Samsung and HTC have decided to delve into existing, even waning, technology markets, reviving slowly dying gadgets by simply repackaging them with wireless connectivity.
Consider the digital camera, the darling of the technology market a decade ago. Since the dawn of comparable cameras included in smartphones the digital camera has seen its presence in the photography market edge closer to the precipice of irrelevance, particularly as people turn away from a multitude of devices in favour of a single do-everything gadget.
Rather than abandon digital photography technology, however, Samsung has partnered with Google and AT&T to revolutionize (or perhaps simply refurbish) the digital camera market, creating the Samsung Galaxy Camera, a stand-alone camera that offers the connectivity of a smartphone.
Over the last several years point and shoot digital cameras have seen a sharp decline in popularity, their market niche having been infiltrated and all but destroyed by the camera technology included on modern smartphones. The problem for digital cameras is that they’ve never been a staple of our digital existence, and so if its easier to take a picture with the phone in our pocket rather than with the camera we’ve had to carry with us for only that one purpose, the smartphone will win every time.
Of course Samsung and Google are hoping that by adding the latest Android OS to the camera and by providing users with 4G network access, allowing for instantaneous photo sharing coupled with most of the features you’ll find on Samsung’s premiere smartphones, that they’ll be able to change consumers’ soured perceptions of the digital camera market.
While it remains to been see whether or not customers will respond to this Android expansion into tertiary tech markets, there’s one company that’s certainly hoping it’ll prove successful, and that’s AT&T. Partnered with Samsung and Google in this camera enterprise, AT&T undoubtedly sees that this as merely the start of the proliferation of wireless services