Samsung, EA Partner to Boost App Development

The Samsung app store carries little clout compared to Apple, Google, and Amazon, but the Korean tech giant is hoping a new partnership with Electronic Arts will change that.
This week, the companies announced 100% Indie, a joint venture between EA publisher Chillingo and Samsung.
The Initiative is expected to launch March 4, and interested gamers or developers can sign up now to stay informed. But act fast, because the perks of joining early will go fast: “Things are going to get busy when we launch,” the 100% Indie website said, “so we’re fast-tracking the first 3,000 developers to join us now.”

Even more enticing is the deal the companies are offering to developers: 100 percent of the revenue earned from applications in Samsung Apps in the first six months of availability. Afterwards, developers will be charged 10 percent of their revenue, Reuters reported, adding that Samsung’s share grows to 20 percent, then 30 percent, in subsequent years.

“So anyone who joins the program can benefit from 100 percent revenue, which is unprecedented in our industry so far,” Chillingo co-founder Chris Byatte told Reuters. The company, acquired by EA in 2010, published popular apps like Angry Birds and Cut the Rope.

Rivals Samsung and Apple remain neck-in-neck in the ever-evolving battle to become the top U.S. mobile phone vendor. But Cupertino has always held a firm grasp on the apps market — a space 100% Indie hopes to conquer soon by raising awareness among developers of Samsung-based applications.

100% Indie keeps developers’ options open, allowing them to build an app for the Samsung store, as well as Apple and Android platforms; they can also bring existing titles to Samsung phones and tablets. Despite the initiative’s “independent” title, Chillingo is aimed at all developers — “the established ones, the heavy-hitters to the one-man bands,” Byatte told Reuters.
The Samsung Apps store launched in 2010, with content for TVs, Blu-ray players, and phones, following an overseas test launch in British, French, and Italian markets in Sept. 2009.

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