Qualcomm & Ferrari Announce Strategic Partnership
Ferrari N.V. and Qualcomm Technologies have joined hands for a strategic technology collaboration. Ferrari will use Qualcomm’s technology in its future cars and drive the brand’s digital transformation. Qualcomm will provide systems solutions and technical expertise for the development of Ferrari’s upcoming road cars. Furthermore, Qualcomm will be a Premium Partner for the Scuderia Ferrari Formula 1 team as well as the Ferrari eSports team.
Qualcomm & Ferrari Announce Strategic Partnership
On 17 February, Scuderia Ferrari will launch its F1-75 challenger for the 2022 F1 season and Qualcomm’s Snapdragon brand will be featured as part of the car’s livery. More interestingly, the branding of Snapdragon is already unveiled on the new team polo shirts a few days ago.
Benedetto Vigna, Ferrari CEO:
“We believe innovation requires market leaders working together. Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0, areas with great potential for automotive and motorsport. We believe valuable partnerships, and a distinctive Ferrari interpretation, ultimately enhance product excellence.”
Cristiano Amon, President and CEO of Qualcomm Incorporated:
“We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari. We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis.”
Ferrari’s agreement with Qualcomm Technologies will have a strong technological impact aimed at accelerating the digital transformation process for its road cars. These two Companies are planning together ideas and expertise to explore new opportunities and a range of technological solutions.
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