Mobilink selects Kxen to boost campaign response rates

Pakistan’s mobile and Blackberry service provider, Mobilink has realised up to a 380 percent boost in campaign response rates using data mining automation company Kxen’s InfiniteInsight Social for social network analysis.

InfiniteInsight Social enables Mobilink to recognize communities of consumers and influencers by analyzing several phone calls, SMS texts and MMS messages.

Mobilink primarily deployed InfiniteInsight to identify potential churners and to fuel’next best activity’ architecture by implementing segmentation and advanced predictive models.

Using InfiniteInsight Social, Mobilink analyses several monthly call detail records (CDRs), including phone calls, SMS texts and MMS messages. Using InfiniteInsight, Mobilink will be able to analyse a full spectrum of customer data from their Teradata data warehouse to determine in stack-rank order the predictive importance of each attribute.

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