Mobile Phone Usage Patterns in Pakistan

Around 45 percent of Pakistani mobile users make late night calls. Of these, 54 percent use the mobile network and 34 percent use mobile apps only, and 12 percent use a combination to make late night calls. has conducted a survey into late night calls in light of a recent government ban on late night call packages. Of the late-night callers, 44 percent talk for at least ten minutes, 24 percent talk for a good hour, and 14 percent talk for more than two hours, Pro Pakistani reports. Most late-night callers (47%) talk to someone of the opposite sex, and this rises to 67 percent for engaged respondents and to 55 percent for single respondents.

The reason for the late night calls is mostly social (non-romantic) at 72 percent, followed by business reasons at 48 percent, and romantic reasons were listed by 47 percent of respondents. The majority of respondents (52%) said that late-night packages should be banned.

For this very reason, ROZEE.PK’s latest survey investigated the general concerns the population of Pakistan had with the night time talk time packages, and whether any of the theories offered by the proponents of the ban were in fact true.

[list style=”unordered” type=”type5″] An online survey was initiated by ROZEE.PK on December 7th, 2012 and lasted till December 16th, 2012
More than 1700 respondents from across 146 cities in Pakistan completed the survey
Nationwide, 41.13% of the respondents who took the survey admitted using discounted packages to make calls
Across Pakistan, 45% of the respondents admitted making late night calls.
A comprehensive breakdown of the demography reveals male respondents (47%), employed respondents (47%), engaged respondents (53%), and respondents from Islamabad (48%) to be in the majority of users who make late night calls as compared to their respective counterparts.
52% of the respondents across Pakistan voiced that post-midnight talk time packages should be banned.




majority 46% is aroud age group of 20-25.


85% respondand are males remaining are females.

Working status

60% of respondants are educated and working employees,remaining are students.

[succsess_box]SURVEY FINDINGS[/succsess_box]

type of discount packages

discounted users:

late night calls


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