GSMA Mobile Asia Expo 2013 Sets the Stage in Shanghai, China

After the success of inaugural Mobile Asia Expo last year, the stage is set yet again this year. It is a three day event taking place from June 26 to June 28 taking place at Shanghai New International Expo Center, Shanghai China. The second event is promised to be even bigger and better than the first one with more participants and new exhibits. GSMA is the event organizer and CACF is the proud media partner this year.

Mobile Asia Expo 2013 includes:

A world-class Expo, showcasing cutting-edge technology, demonstrations, products, devices and apps to mobile professionals and mobile-passionate consumers.
• A thought-leadership Conference for senior mobile professionals, featuring visionary keynotes and panel discussions and world-class networking opportunities.
• App Planet, where app developers can learn and expand their knowledge of the popular mobile app marketplace.

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“This year is our second year in Shanghai and we have great expectations for a wonderful event. We’re targeting both the mobile business-to-business sector as well as local and international tech savvy consumers,” said John Hoffman, CEO of GSMA Limited, at a local press event in Shanghai.

The GSMA also hosted a seminar on NFC in the transport and retail sectors and the work that the GSMA is doing in these areas. The seminar was organized at Kerry Hotel, Pudong

This one day seminar brought together mobile operators, transportation services, retailers and their partners and looked at the challenges faced by them, as well as the roles they can play in bringing commercial services to the consumer. This Mobile Commerce Seminar provided the delegates with an insight to the development of mobile commerce services and the role of mobile NFC in this fast growing Asian market. Speakers consisted of senior representatives from MNOs, payment providers, retailers and transportation providers engaging in the provision of SIM-based mobile commerce services.

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Franco Bernabe ,GSMA and Telecom Italia chairman opened Mobile Asia Expo by giving a speech on “a laser focus on our customer’s privacy and security” will allow the mobile industry to make a key contribution to the future of innovation.

Bernabe stated that privacy and security of the mobile users has becme the biggest concern of the current times as more people are sharing and accessing data via mobile devices and the number of connected devices predicted to surge in the coming years.

“It is very important for our industry to consider this challenge, as most of this data will be uploaded using mobile networks,” he noted.

Bernabe elaborated his point of view by adding: “The underlying question of how to ensure privacy and security when developing e-commerce and m-commerce is crucial. In fact, these services are built on the internet that does not consider the principles of privacy in security, and is lacking an effective system for identity management.”

“In this context mobile technology, built around principles of privacy and security, could play a key role in responding to the needs of consumers,” he added.

Bernabe concluded his speech on a cautionary note by saying the future of innovation is dependent on the evolution of regulation and public policy: “Regulation can deliver a flourishing future where innovation and investment is encouraged, or can lead to a struggling ecosystem burdened by procedures and cost.”

 Keynotes Session

The opening day of Mobile Asia Expo 2013 kicked off with keynotes session by the mobile industry giants China Mobile, Telstra and KT. The discussion was mainly based on the current technological changes, savy rivals, and informed customers.

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Speaking about the network quality David Thodey, Telstra’s CEO admitted the problem of network issues, he said, “We have a service issue. Because of such demand, we are not providing a great service to consumers. That’s across the world”. He stated that the industry needed to solve the issue if it wants to retain the customers.

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Xi Guohua, Chairman of China Mobile expressed the same views while describing how operators must build new services and revenues through partnerships.

“To create new businesses, we must be open-minded with other industries. We have been close-minded in the past. We need to learn from other industries. This is important,” he said.

The third speaker was Lee Suk-chae, KT’s chairman CEO.

MK-CB153_KTBOSS_D_20130225175548He said, “There is no future in telecoms services only,” highlighting how KT’s voice revenue – mobile and fixed – has declined from $8.1 billion in 2008 to $5.8 billion last year.

He highlighted the opportunities created by the technological changes by saying that there is a massive opportunity in virtual goods, including apps, services and digital versions of physical goods. “We must be a producer of virtual goods or be an enabler of them,” he said.

“We must learn from the failure of WAC,” he said, while embracing the concept behind it. He argued that the key was network investment, while for Thodey, the key is the network rather than services. Thodey said that consumer has changed in recent years, now he is “more informed and more demanding.”

Thodey also said operators need to define value for subscribers. “We need to re-educate our customers”. The industry needs to find ways to jointly create value with OTT players.

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