Google to Introduce New Browser Tools on Privacy

Google to Introduce New Browser Tools on Privacy

Google is planning to introduce new internet browser tools. Google to Introduce New Browser Tools on Privacy

According to Google, it will limit how users’ web activity is tracked by advertising companies. The new browser tools will also give greater understanding into why certain ads aree shown to users.

Google to Introduce New Browser Tools on Privacy

Prabhakar Raghavan, Google’s senior vice president for ads and commerce, said:

Our experience shows that people prefer ads that are personalized to their needs and interests – but only if those ads offer transparency, choice and control.

Users will be able to delete cookies, which are virtual tracking chips that some companies use to document browsing behavior with these new browser tools. It will also enable to remove cookies that allow easy log-ins to websites.

According to Google, they also added a way that would limit some possible methods websites may use to avoid the new tool. A separate add-on will list the companies involved in delivering an ad to a user. This add on will run in multiple browsers.

Newsletter sign up