Flytxt Enters Afghanistan Market

India-based mobile marketing provider Flytxt has entered the Afghanistan market. The company has signed up with Etisalat Afghanistan to deploy its platform Neon to drive segmented marketing campaigns and to deliver personalized offers to subscribers. Neon platform enables operators marketing teams to generate incremental revenue, reduce customer churn and enhance customer loyalty by executing micro-segmented campaigns. The platform is designed to help marketers automate and manage the marketing workflow right from targeting, sending offers and fulfillment tracking to reporting from a single web interface.