Facebook Turns On Carrier Billing Mobile Payments In France With Orange France And Bango
another initiative by Facebook to make money by its mobile business,company is accepting payments with the help of mobile in France.covering services like virtual gifts and game credits for its HTML5-based content, which can now be billed directly to a user’s mobile bill rather than via premium SMS or credit cards. France comes on the heels of an the initial rollout of the service in the U.S., UK and Germany that went live earlier this year.
mobile payments specialist Bango is powering the service. Facebook and Bango first confirmed they were working together back in February 2012.
Bango is “working to be live across each of the main operators by next quarter… Dev work is very advanced on each.” Globally, Bango has launched Facebook carrier billing so far with 11 major operators, across UK, Germany, USA and now France.
Bango says that users connecting using WiFi also get access to the payment facility, and the service works across iOS, Android, Windows Phone and bada devices.
The promise of carrier billing is that it is significantly easier to execute, requiring only two clicks, and therefore has a higher conversion rate among consumers. Bango — which also works with BlackBerry (powering carrier billing in its App World), Windows Phone Store, Amazon and individual brands like CNN and EA Mobile — says that conversion rates for carrier-billing can be up to 77%, compared to 40% for other mobile-based billing services like premium SMS or credit cards.