Why Mobile App Development is Important for Businesses?

Why Mobile App Development is Important for Businesses?

From a mean of communication to a highly important business tool, mobile phones have engulfed each and every industry and without it, now it is not possible to carry out our daily routine tasks. With each passing day, we all are getting addicted to our smartphones as well as other mobile devices.

As technology advances at lightning speed each day, we can not ignore the importance of mobile app development in business as its existence is getting very palpable. We can not even deny the fact that the Mobile applications have changed the way we do business as they have made it easier for customers to get information with the speed of light about business. Moreover, they also help customers to remain connected and up to date with their favorite brand at the same time. The mobile apps are a vital marketing channels for these businesses in order to expand their reach as well as they give relevant exposure to the brand.

Why Mobile App Development is Important for Businesses?

The growing mobile app industry has prompted many businesses to embrace this technology for their customers’ engagement. These apps also help businesses to get solid insights into their users to bring an improvement in customer experience.

Mobile apps are now the necessity for every business, if it is a startup or an established business. Being a business owner, you can not ignore the benefits of mobile apps. Below are some of the ways how mobile app development can boost your businesses.

1. Strengthen customer engagement:

With the help of mobile apps, business owners can Strengthen customer engagement. The apps help in creating a direct marketing channel between businesses and their customers. These apps allow direct and effective communication. With mobile apps, business owners can install and send push and in-app notifications to as many customers as possible. The notifications carrying important and relevant information, will get attached the customers to the business and they can become loyal to the brand.

2. Increase accessibility:

With the help of mobile apps, business owners can improve business accessibility. It also allow businesses to send notification to their customers about what’s new or what has changed in their services or their products. The businesses can build a strong relationship with customers via apps that would allow the development of a genuine customer base and strong loyalty. Businesses can establish strong relationships by offering special discounts for old customers all within the mobile app.

3. Provide value for customers:

Businesses can digitalize any loyalty program that they may be offering to the customers via apps. Instead of employing the old-collection card, businesses can make it possible for their customers to receive their rewards via the mobile app. The result of this will be greater downloads and more return customers.

Recommended Reading: Qualcomm Uses 5G to Create a Greener Economy

Qualcomm Uses 5G to Create a Greener Economy

Qualcomm Uses 5G to Create a Greener Economy

A leading wireless innovator and a key contributor to introduce 5G- Qualcomm has shared a report on the value of 5G for sustainability and economically driven environmentalism. The title of the report is  “Environmental sustainability and a greener economy: The transformative role of 5G,”

The report sheds a light on the technical advantages of relying more on 5G. It also highlights how 5G can actually benefit the environment. The report also includes many other important details including the need for government and industry leaders to join efforts so that sustainability technology is prioritized sooner and with more public awareness.

Qualcomm Uses 5G to Create a Greener Economy

According to the report, with the help of 5G’s wireless technology, companies can get creative with how they up their sustainability game. From monitoring water usage in real-time to researching smart transport technology, there are numerous key indicators for success.

The report further highlights that 5G is able to transform and positively impact industries worldwide by creating new products and processes that support environmental sustainability. The report also highlights how 5G enabled sustainability is an economic opportunity with major potential for increased revenues, profit margins and productivity.

Dr. Kirti Gupta, VP of Economic Strategy at Qualcomm said that, “I am an engineer by training, and I see the ability we have here at Qualcomm to bring to the table engineers and economists as quite unique. We wanted to identify specific algorithms and technologies that are directly designed to target sustainability through environmental optimizations. We want to find ways to reduce the amount of signal sent, reduce interference, optimize the transfer of different kinds of data so that we are doing more with less energy”

Cristiano Amon, president and chief executive officer of Qualcomm Incorporated stated that “Environmental sustainability is absolutely imperative and we are working actively with our partners across many industries to leverage 5G to reduce carbon footprints and conserve resources. Governments and industry can do much more to unleash the sustainability benefits of 5G by accelerating the deployment of 5G networks and use cases, investing in 5G technology and ensuring a robust global semiconductor ecosystem. As a 5G technology leader, Qualcomm aims to play an even larger role in the digital and green transformation of industries to provide 5G-enabled sustainability benefits to societies and economies around the world.”

Recommended Reading: Qualcomm to Supply Chip for New Renault Electric Vehicle

Qualcomm to Supply Chip for New Renault Electric Vehicle

Qualcomm to Supply Chip for New Renault Electric Vehicle

Qualcomm Technologies, Inc. has announced that it is working with Renault Group and Google to a rich and immersive in-vehicle experience for the new E-TECH Electric range of the Renault Mégane.

The latest report says that the French car manufacturer-Renault Group will utilize the 3rd Generation Snapdragon Automotive Cockpit Platforms from Qualcomm Technologies in order to power the vehicle’s technically advanced infotainment system. The third-generation Snapdragon automotive cockpit platforms from Qualcomm comprises portrait-sized touchscreen displays for audio, visual and navigational functions, designed to bring ease of use and comfort to drivers and passengers.

Qualcomm to Supply Chip for New Renault Electric Vehicle

The Mégane E-TECH Electric’s infotainment system is planning to meet the automotive requirements of industry and growing demand for premium in-vehicle experiences of customers, as well as to underline the new position of car as a highly competitive electric vehicle in the market.

Infotainment systems in the Mégane E-TECH Electric will be equipped with built-in Google apps and services to provide intelligent infotainment and in-vehicle customer applications – like Google Assistant, Google Maps and Google Play. It will also help to keep the vehicle fresh and current with evolving digital trends with its upgradable capabilities.

The third-generation Snapdragon automotive cockpit platforms will deliver “transformative experiences for drivers and passengers”. Which is specifically designed to transform in-vehicle experiences, supporting higher levels of compute and intelligence needed for advanced capabilities featured in next-generation vehicles, that include intuitive AI experiences for in-car virtual assistance, natural interactions between the vehicle and driver, and contextual safety use cases.

Recommended Reading: 5 Reasons to Choose Python

5 Reasons to Choose Python

5 Reasons to Choose Python

Python is known as an object-oriented, and high-level programming language. It is open source, easy to use & understand, flexible, and powerful. Due to its easy-to-use features, it is supporting big data processing and getting more popularity over other languages such as Java, C, C++ which makes Python certification one of the most sought-after programming certifications. Software engineers are using it for developing desktop GUI applications, websites as well as web applications.

Python’s high-level built in data structures are making it suitable for use as a scripting or glue language to connect existing components together. Other than that, it’s easy to learn syntax emphasizes readability and therefore reduces program maintenance’s cost. It provides support to modules and packages that encourages program modularity as well as reuse of code.

Let Us Discuss What are the 5 Reasons to Choose Python?

1) Readable & Maintainable Code:

It is very important to focus on quality of source code while writing a software application in order to simplify maintenance and updates. The Python’s syntax rules are allowing software engineers to express concepts without writing additional code. Unlike other programming languages, Python emphasizes on the readability of code. Moreover, it is allowing you to use English keywords rather than punctuations. In order to build custom applications without writing additional code, Python is the best selection for software engineers. The clean and readable code base facilitates the software engineers to maintain and update the software by saving their time.

2) Web Development:

For developing website, an array of frameworks are available in Python. The most popular among them are frameworks are Django, Flask, Pylons etc. As these frameworks are written in Python, so it is the main reason that is making the code a lot faster and stable. It is important to mention here that many websites such as Instagram, bit bucket, Pinterest are build on these frameworks only.

3) Easy to Learn:

Python is very easy and simple, so you can learn it very easily. It closely resembles to the English language. Plus, It is a very powerful language. It is free & open source, high-level, interpreted and blessed with large community.

4) Computer Graphics:

Developers can use Python in small, large, online or offline projects. With the help of Python, developers can build GUI and desktop applications. In order to provide fast & easy way to create applications, Python uses ‘Tkinter‘ library. Python plays an important role in game development where you can write the usage logic a module ‘pygame’ that is running on android devices as well.

5) High Salary:

Most people learn code for the lucrative career prospects in the long run. In the industry, Python engineers have some of the highest salaries.

Recommended Reading: Why Quality Assurance is Important in Software Development?


Why Quality Assurance is Important in Software Development?

Why Quality Assurance is Important in Software Development?

In software development, a small mistake or oversight can prove to be very costly. But being a human, there are chances that we can make mistakes while in a process of developing any software. Due to human error, there can be flaws in a design of software product and code but when these mistakes go unidentified they compromise the software quality and result in undesirable and expensive consequences. This is what makes “software quality” so important.

For readers’ information, QA includes creating processes for each stage of development in order to reduce flaws and bugs during the build, along with measuring the quality of the software. The QA team of any company is responsible for reducing the probability of bugs that occurs during development via carefully thought out processes. The team is also responsible to identify any errors during the development of software. We can’t ignore the importance of QA while creating bugs free superior products. Quality Assurance really matters for software providers, product owners and users.

Below are some reasons that why Quality Assurance is important?

QA Saves Time & Money:

If you want to save time and money then consistent software quality assurance is very important. If bugs and defects are found in the early stages of development, then you will have to spend less money and time to fix them. Otherwise, it will  be expensive if mistakes and bugs go unidentified till the later stages.

A well-thought-out quality assurance ensures no mistakes are carried forward to the final stages which in a result prevent any major loss for the software development company as well as the client.

QA Ensures Security:

When it comes to software development, we can not ignore the security for software products. QA uncovers vulnerabilities in a software’s security as well as it helps to build a product which is fully secured and trustworthy.

QA Meets Clients’ Demands and Expectations:

QA ensures that the end product result is meeting requirements of the business and user. Moreover, it also ensures the user’s reliability of the application and satisfaction. In simple words, we can say that QA is a secret key to draw development of the business.

QA Provides Stable Product:

The process of QA verifies that the system meets the various requirements that include functional, performance, reliability, security, usability and so on. There are different devices, browsers, and environments and the product that should work without any bug or lag.

The matter of the fact is that Quality assurance identifies errors and flaws in the software code and design throughout the development process which in return prevent the loss of time and money.

Recommended Reading: IoT to Change the In-Store Experience

IoT to Change the In-Store Experience

IoT to Change the In-Store Experience

According to the retail industry’s foreseers’ prediction, the Internet of Things (IoT) will bring drastic changes the in-store experience. Gartner’s 2021 Retail Technology Hypecycle illustrates how IoT-based store monitoring is helping the retailers in understanding of the operating pulse of a store in real time.

Multiple devices monitor (to which more are constantly being added) analyze and display the store activity – with real-time dashboards, signals and alerts from IoT data sources within the store. Over the next few years, shelf-sensors, electronic shelf edge labels, smart shopping trolleys and other innovations will make a more common appearance while the traffic counters, POS devices, hand-held scanners, refrigeration equipment and video cameras are all common now.

IoT to Change the In-Store Experience

Currently, IoT is helping to increase customer loyalty, boost sales, offer a personalized experience, and improve inventory management.

It has been observed that over the past 20 years, the traditional retail landscape has dramatically changed. The companies with innovative opportunities are collecting and analyzing data and ensure successful targeting across various channels.

Nowadays, customers prefer to buy things online than offline because they get more options and choose products at their convenience. So, it is very important for brick-and-mortar stores, to create seamless omnichannel experience that synchronize with the digital and in-store retail experience.

According to recent research report, customers are willing to share their data with brands without any trust issue and can share more information with a company that will offer a great customer experience. Which shows that retailers will get a chance for personalizing the sales journey. The enormous availability of data of customers will help the retailers to get quality insights like in which product the customers are taking interest.

Customers love when they get personalized recommendations and are more likely to purchase their product. According to another study that 91% of customers will love to shop only with recognized brands that are also providing the personalized recommendations.

It is quite useful to add some personal touch to the shopping experience. The internet of things (IoT) and artificial intelligence (AI) will have a huge impact on the ability of retailers to deploy applications that optimize the shopping experience of customers. It is important to mention here that data plays an important role in order to make these things possible.

For a broad range of capabilities, IoT is a fundamental component of innovation and it also represents the emerging innovations in almost every area of retail experience, from smart shelves to automated self-checkout machines, RFID tags, counting footfalls, etc. IoT is growing and becoming the core of digital innovations taking place in every retail environment.

According to the the latest study, that it is to be expected that IoT hardware application in retail will grow more than $94 billion by 2025 involving personalized solutions, smart shelves, and in-store product layouts.

IoT-enabled technologies help to keep track of goods stored in the supply chain journey. Organizations will be able to improve visibility on quality control. IoT will also help the retailer to easily monitor control temperature, and access real-time location of goods.

Recommended Reading: Mobile Apps Upgrade Today’s Lifestyle

Mobile Apps Upgrade Today's Lifestyle

Mobile Apps Upgrade Today’s Lifestyle

In this advanced tech era, we can’t ignore the importance of mobile phones in our everyday life. We are experiencing the tremendous digital transformation and the mobile phones are now not only the ordinary communication device. Mobile phones have now become the colossal point of attention for individuals and businesses alike, courtesy of the various incredible features and opportunities that mobile phones offer.

The non stop progress in mobile technology, and high speed internet as well as the user friendly interface of mobile phones results into a whole level of new and innovative experience mobile computing. The development of mobile applications played a vital role and made it possible to get access to every field of life. Mobile applications bring transformation in the way businesses operate.

Mobile Apps Upgrade Today’s Lifestyle

Even though the core function of mobile phones is being telecommunication but now mobile apps made many things possible which was not possible before. And this is the reason that the availability of mobile apps is on the increase as it brought a noticeable change in the way humans feel and experience computing.

A few years ago, to check and read mails, one had to use the computer but now things have been changed because computing is now carried everywhere in mobile phones. Now anyone can buy train ticket without going to the railway stations, we can  transfer money to family and friends without visiting the bank. Who made it possible? Of course the app developers and app development companies.

Moreover, Companies are continuously battling for the attention and loyalty of their customers. The competition to offer the best product to a wider audience is increasing day by day. All the companies that want to win the this race are adopting the rapidly changing environment, and looking for most effective and convenient communication channels in order to get in touch with their clientele. On a general note, the presence of mobile apps on phones can be likened the companies with their customers.

We can say that the mobile apps are just like the decorations on a cake as they are making the mobile phones enjoyable and fun. Mobile apps are unlimited in number with usage. They are making the day to day life so easy and people are wanting more and more of these apps for easy lifestyle and living.

Now, we can see the use of mobile apps in the multiple areas including communication, education, cooking, social media, shopping, business, matrimony, and banking. The users seek for updated versions of these apps on daily basis. And this is the reason that the app developers and app developing companies work continuously keep up to date with the demands. Due to this, we have observed an increase in the growth of new app developers and app development companies.

The availability of apps for contacts, relevant projects and events, personal information and future events in mobile phones are facilitating the people and make their lifestyle so easy, These set of information are fully stored on the individual’s mobile phones. It also help them to plan life accordingly. Thanks to numerous apps such as alarms, reminders, to-do-lists and all types of notification apps that could be programmed to individual needs are making life more comfortable, easier and more productive.

Because of the high demands of the apps, mobile phone has become an integral part of so many individuals and we can also say that these apps are helping towards some sort of maintaining organized life.

Recommended Reading: Service Virtualization Improves Applications Testing


Service Virtualization Improves Applications Testing

Service Virtualization Improves Applications Testing

Anyone who is intended to develop the applications connecting to multiple microservices then creating a robust testing environment might not be easy. Let’s suppose one API you are validating is to a microservice your team developed then probably you must have devops capabilities, such as continuous integration and continuous delivery (CI/CD), infrastructure as code, and tools in order to create test data sets to enable a testing environment for this service. Well, even with these capabilities, there is a possibility that it can become costly to spin up multiple testing services when teams develop many cloud-native applications and microservices.

Service and API virtualization platforms are addressing these complexities as they create and simulate API and service endpoints. The service virtualization platform serves as the endpoints for testing downstream applications and composite services rather than spinning up a testing environment. Moreover, it also responds to a connecting application’s or service’s requests and transactions.

Service Virtualization Improves Applications Testing

For reader’s information, service virtualization emulate the behavior of specific components in heterogeneous component-based applications like API-driven applications, cloud-based applications and service-oriented architectures. With the help of service virtualization, the software development and QA/testing teams can get access to dependent system components that are needed to exercise an application that is passing under test.

Following are the highlighted benefits of service virtualization:

  1. Service virtualization is a natural extension of developing unit tests and instituting continuous testing for microservices. As part of the development process, developers or quality assurance engineers should configure endpoints in the service virtualization platform that simulate the API’s responses. All the developers can use these endpoints when building downstream apps and services.
  2. Service virtualizations can be bundled with test data sets and used to validate transactions. Once developers complete a testing scenario, they can refresh the endpoint back to the original test data set and repeat the testing as needed.
  3. When operating on a cloud, service virtualization platforms can ramp up and down capacity based on testing volume. As a result, the infrastructure can scale to handle many developers running simultaneous tests or more robust performance testing.

You might also be interested in: Marketing Strategies for Software Development Companies

Marketing Strategies for Software Development Companies

Marketing Strategies for Software Development Companies

Today, we are going to discuss some useful marketing strategies in this article that could be surely useful for your business. If you as a software developer want to buff up your marketing tactics then these strategies will definitely help you a lot. With a high demand for software development, the competition in this industry is becoming tougher and tougher in order to attract the target audience especially if you are running a small startup.

Marketing Strategies for Software Development Companies

So, it is essential for software developers to spend an immense amount of time on marketing research and strategy implementation. The information that we are going to share with you can turn out to be useful.

Social Media Strategy:

In any marketing strategy, the social media plays an integral part. The experts at Dallas software development company has reported that the developers are likely to find the majority of their clients there.

It is not such a big deal that if you are writing tech-filled posts on your Facebook page, there is need to go further to master the entire platform. Facebook marketing tools can help you find potential clients. You can also take advantage of what LinkedIn is offering in terms of your target audience. You may find an untapped source of clients, looking for your services.


Without SEO, the possibility of achieving the significant goals is almost not possible or we can say that we can not ignore the role SEO in any marketing strategy. The high visibility on the search engines is the key to success. In case, you are unable to offer highly unique services, that can attract numerous clients, SEO can help you do it. You can outrun older and more experienced competitors with the right approach to SEO.

Note: SEO doesn’t work quickly. You would have to wait for the first results to show.

Refresh the Website:

In  order to get conversions with your marketing strategy, you need to have a place that provides all the information to your clients about your company and that place is your website.

It is important to ensure that you are offering valuable information on your website. Other than that keep it updated on a regular basis. You website must have an easy and highly friendly user interface. In case, the potential clients see a poorly developed website, then they will get a wrong impression about the skills of your team.

Soracom Unveils Next-Generation iSIM Capability

Soracom Unveils Next-Generation iSIM Capability

Soracom, Inc., a global provider of advanced IoT connectivity, today
announced completion of a Proof of Concept (PoC) demonstrating integrated SIM (iSIM)
capability designed to support the next generation of IoT devices. This demonstration
represents a joint effort between Soracom, Sony Semiconductor Israel Ltd. ( Sony), a leading
cellular IoT chipset provider, and Kigen, a global security leader, which provides secure
authentication for cellular IoT devices.

In conventional cellular applications, a device uses a hardware communications module to
establish a network connection and a SIM card or eSIM to validate identity. The iSIM technology
combines these functions within a single, purpose-built system-on-a-chip (SoC).

Soracom Unveils Next-Generation iSIM Capability

By eliminating the need for a physical SIM (or eSIM), iSIM technology addresses multiple key
challenges at once, streamlining supply chains and allowing significant reductions in the circuit
board footprint, circuit complexity, manufacturing cost, and power requirements while
increasing processing capacity. In addition, iSIM is considered highly threat-resistant and is
attracting attention as a next-generation SIM technology.

“We are honored to collaborate with industry-leading technology partners on this
demonstration of iSIM capability,” said Kenta Yasukawa, co-founder and CTO, Soracom. “We
believe that iSIM technology will support a new wave of innovation in industry and in everyday
life, and we look forward to democratizing this capability as we have with eSIM technology and
‘subscription containers’ for over the air (OTA) subscription management.”

In this working PoC, a hardware-secured area was established within Sony’s Altair ALT1250
cellular IoT chipset and a unique Soracom carrier profile was then provisioned on the Kigen™
iSIM OS. This solution delivers full functionality, including the generation of Soracom’s unique
key information, secure loading of the carrier profile information onto the module, connection
to the cellular network, and connection to Soracom’s advanced platform services.

“Sony is a pioneer in developing the iSIM and we have seen this technology play a key role in
the ongoing growth and adoption of cellular IoT,” said Dima Feldman, VP Product Management
and Marketing at Sony Semiconductor Israel. “Our chipsets are the industry’s smallest and most
feature-rich solutions, providing the longest battery life in the market for numerous IoT
applications. We are excited to see Soracom’s use of iSIM technology on its network, as it
enables customers worldwide to provide easily integrated, economical, long-lasting, and secure IoT solutions on a massive scale.”

Based on this initial success, Soracom, Sony and Kigen will continue joint development with the
intention of offering iSIM solutions for commercial use.

“We believe innovation for the next shift to billions of IoT devices will need foundational
security that is easy to build with and manage at scale, which iSIM technology provides,” said
Loic Bonvarlet, VP Product and Marketing at Kigen. “The combination of Kigen’s market-leading
secure iSIM OS, provisioning services and market expertise, SONY’s iSIM chipsets and Soracom’s
global connectivity will pave the way for power-efficient, compact and secure-by-design IoT

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