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Microsoft has named the new appointment of Samer Abu Ltaif as President of Middle East and Africa region. Abu Latif joined Microsoft back in 2004. He has been practicing many senior roles within the organization. These roles includes regional director of enterprise and partner group across MEA. Recently he was the regional general manager of Microsoft Gulf. Microsoft Announced Abu Ltaif as New Head for Middle East Africa.
In his tenure , he worked with Microsoft at empowering government and citizens through innovation. Samer also worked for revolutionizing education and stimulating SME growth and entrepreneurship. He worked hard to empower region’s global competitiveness and modernization.
Microsoft Announced Abu Ltaif as New Head for Middle East Africa
Microsoft staff revealed that Abu Ltaif played a vital role in spreading Microsoft’s presence in the Gulf and developing the company’s ecosystem of over 1,400 channel partners. Abu Ltaif told that his vision is to grow Microsoft business across the world and to contribute to economic and social development of the region.
Abu Ltaif said:
MEA has tremendous potential. The rich diversity across the region, combined with the fast-growing youth population and innovative spirit, opens up enormous opportunity.As Microsoft, we have an important role to play, not only through the innovative technology that we bring to market, but also through our presence across the region, our focus on developing local talent, and our deep commitment to the communities in which we operate”.
Abu Ltaif will continue to be based in Dubai. Dubai serves as one of the major hubs for Microsoft in the region.
He takes over the charge from Microsoft corporate vice president Ali Faramawy, who has headed the region for 13 years. Faramawy, in turn, takes on a newly announced global role as the head of the Emerging Markets Digital Transformation Organization which has been established within Microsoft.
The new organization will focus primarily on building the capability in emerging markets to drive the adoption of cloud technologies and contribute to sustainable growth. Innovation, agility, strategic partnerships, modern business models and building cloud skills for Microsoft partners, will be the core focus of this team, the company said.