Careem in now expanding the network of its female drivers after the launch of woman as a captain. After facilitating travelers, it’s another positive step of Careem. The aim is behind this step is to contribute towards women empowerment. Careem Pakistan to Expand Network of its Women Drivers
Managing Director Careem Pakistan Junaid Iqbal said at an event in Karachi on Wednesday.
Initially, we thought we should have an exclusive women service but that would not have been logistically possible. Instead, why not women driving men around.
Careem Pakistan to Expand Network of its Women Drivers
According to the company, 70% of its clients are women and this step will also defeat the social “shock factor” of women driving. The company is struggling to initiate at least 1,000 woman as a captain across the country by the end of this year.
The ride-hailing servies wishes to remove a concept of seeing women at the wheel. According to the Careem, they started this creativity to encourage women regain public spaces and join jobs known to be predominantly male-oriented.
Mr Iqbal added:
It should be an ordinary thing to see a woman drive. That is our main objective.
Currently they started with 17 female captains, but they will expand with their recent initiative of Prime Minister’s Youth Business Scheme. PMYBL finances you to secure a loan, enabling women to take ownership of their vehicle.
Fouzia Farrukh is one of Careem’s first female captains. She also availed PMYBL scheme to take ownership of her vehicle.
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