Branding Bees Social Media Report: Facebook Pages in Pakistan
Digital media company BrandinG Bees recently released report on social media including Facebook, linked in,twitter.That details about the performance of Pakistani brands on Facebook. Company said that report is based on the data provided by there are round about 7.8 million users of Facebook in Pakistan.The following metrics were used to benchmark the pages:
[list style=”unordered” type=”type3″] Engagement rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond to user wall posts.
Response Rate: The percentage of user wall posts that get responded to by the company.
Interactions: Likes + Comments + Shares
Top 10 Brands
Socially Devoted measures exactly that: the response time taken by a brand. In order to become a brand synonymous with customer care; Brands need to providing timely customer care in the offline and online world. Amongst all Pakistani brands present on social media, Telenor Pakistan is the most Socially Devoted.
they highlighted the most leading brands in Pakistan over Facebook.
Most Engaging post is by Ufone posted on 8th November, 2012. This post had 22 k Total Interactions.
Leading brands[list style=”unordered” type=”type2″] OLX Pakistan is the leading brand on Facebook(total of 1,096,734 Fans).
Geo TV remains the leading Media Brand online(total of 689 847 Fans).
[/list] This report is very useful in helping to understand how Pakistani brands are performing in the digital space. The total Facebook users in Pakistan are: 7.8 million.