In this advanced tech era, we can’t ignore the importance of mobile phones in our everyday life. We are experiencing the tremendous digital transformation and the mobile phones are now not only the ordinary communication device. Mobile phones have now become the colossal point of attention for individuals and businesses alike, courtesy of the various incredible features and opportunities that mobile phones offer.

The non stop progress in mobile technology, and high speed internet as well as the user friendly interface of mobile phones results into a whole level of new and innovative experience mobile computing. The development of mobile applications played a vital role and made it possible to get access to every field of life. Mobile applications bring transformation in the way businesses operate.

Mobile Apps Upgrade Today’s Lifestyle

Even though the core function of mobile phones is being telecommunication but now mobile apps made many things possible which was not possible before. And this is the reason that the availability of mobile apps is on the increase as it brought a noticeable change in the way humans feel and experience computing.

A few years ago, to check and read mails, one had to use the computer but now things have been changed because computing is now carried everywhere in mobile phones. Now anyone can buy train ticket without going to the railway stations, we can  transfer money to family and friends without visiting the bank. Who made it possible? Of course the app developers and app development companies.

Moreover, Companies are continuously battling for the attention and loyalty of their customers. The competition to offer the best product to a wider audience is increasing day by day. All the companies that want to win the this race are adopting the rapidly changing environment, and looking for most effective and convenient communication channels in order to get in touch with their clientele. On a general note, the presence of mobile apps on phones can be likened the companies with their customers.

We can say that the mobile apps are just like the decorations on a cake as they are making the mobile phones enjoyable and fun. Mobile apps are unlimited in number with usage. They are making the day to day life so easy and people are wanting more and more of these apps for easy lifestyle and living.

Now, we can see the use of mobile apps in the multiple areas including communication, education, cooking, social media, shopping, business, matrimony, and banking. The users seek for updated versions of these apps on daily basis. And this is the reason that the app developers and app developing companies work continuously keep up to date with the demands. Due to this, we have observed an increase in the growth of new app developers and app development companies.

The availability of apps for contacts, relevant projects and events, personal information and future events in mobile phones are facilitating the people and make their lifestyle so easy, These set of information are fully stored on the individual’s mobile phones. It also help them to plan life accordingly. Thanks to numerous apps such as alarms, reminders, to-do-lists and all types of notification apps that could be programmed to individual needs are making life more comfortable, easier and more productive.

Because of the high demands of the apps, mobile phone has become an integral part of so many individuals and we can also say that these apps are helping towards some sort of maintaining organized life.

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Today, we are going to discuss some useful marketing strategies in this article that could be surely useful for your business. If you as a software developer want to buff up your marketing tactics then these strategies will definitely help you a lot. With a high demand for software development, the competition in this industry is becoming tougher and tougher in order to attract the target audience especially if you are running a small startup.

Marketing Strategies for Software Development Companies

So, it is essential for software developers to spend an immense amount of time on marketing research and strategy implementation. The information that we are going to share with you can turn out to be useful.

Social Media Strategy:

In any marketing strategy, the social media plays an integral part. The experts at Dallas software development company has reported that the developers are likely to find the majority of their clients there.

It is not such a big deal that if you are writing tech-filled posts on your Facebook page, there is need to go further to master the entire platform. Facebook marketing tools can help you find potential clients. You can also take advantage of what LinkedIn is offering in terms of your target audience. You may find an untapped source of clients, looking for your services.

SEO

Without SEO, the possibility of achieving the significant goals is almost not possible or we can say that we can not ignore the role SEO in any marketing strategy. The high visibility on the search engines is the key to success. In case, you are unable to offer highly unique services, that can attract numerous clients, SEO can help you do it. You can outrun older and more experienced competitors with the right approach to SEO.

Note: SEO doesn’t work quickly. You would have to wait for the first results to show.

Refresh the Website:

In  order to get conversions with your marketing strategy, you need to have a place that provides all the information to your clients about your company and that place is your website.

It is important to ensure that you are offering valuable information on your website. Other than that keep it updated on a regular basis. You website must have an easy and highly friendly user interface. In case, the potential clients see a poorly developed website, then they will get a wrong impression about the skills of your team.

Soracom, Inc., a global provider of advanced IoT connectivity, today
announced completion of a Proof of Concept (PoC) demonstrating integrated SIM (iSIM)
capability designed to support the next generation of IoT devices. This demonstration
represents a joint effort between Soracom, Sony Semiconductor Israel Ltd. ( Sony), a leading
cellular IoT chipset provider, and Kigen, a global security leader, which provides secure
authentication for cellular IoT devices.

In conventional cellular applications, a device uses a hardware communications module to
establish a network connection and a SIM card or eSIM to validate identity. The iSIM technology
combines these functions within a single, purpose-built system-on-a-chip (SoC).

Soracom Unveils Next-Generation iSIM Capability

By eliminating the need for a physical SIM (or eSIM), iSIM technology addresses multiple key
challenges at once, streamlining supply chains and allowing significant reductions in the circuit
board footprint, circuit complexity, manufacturing cost, and power requirements while
increasing processing capacity. In addition, iSIM is considered highly threat-resistant and is
attracting attention as a next-generation SIM technology.

“We are honored to collaborate with industry-leading technology partners on this
demonstration of iSIM capability,” said Kenta Yasukawa, co-founder and CTO, Soracom. “We
believe that iSIM technology will support a new wave of innovation in industry and in everyday
life, and we look forward to democratizing this capability as we have with eSIM technology and
‘subscription containers’ for over the air (OTA) subscription management.”

In this working PoC, a hardware-secured area was established within Sony’s Altair ALT1250
cellular IoT chipset and a unique Soracom carrier profile was then provisioned on the Kigen™
iSIM OS. This solution delivers full functionality, including the generation of Soracom’s unique
key information, secure loading of the carrier profile information onto the module, connection
to the cellular network, and connection to Soracom’s advanced platform services.

“Sony is a pioneer in developing the iSIM and we have seen this technology play a key role in
the ongoing growth and adoption of cellular IoT,” said Dima Feldman, VP Product Management
and Marketing at Sony Semiconductor Israel. “Our chipsets are the industry’s smallest and most
feature-rich solutions, providing the longest battery life in the market for numerous IoT
applications. We are excited to see Soracom’s use of iSIM technology on its network, as it
enables customers worldwide to provide easily integrated, economical, long-lasting, and secure IoT solutions on a massive scale.”

Based on this initial success, Soracom, Sony and Kigen will continue joint development with the
intention of offering iSIM solutions for commercial use.

“We believe innovation for the next shift to billions of IoT devices will need foundational
security that is easy to build with and manage at scale, which iSIM technology provides,” said
Loic Bonvarlet, VP Product and Marketing at Kigen. “The combination of Kigen’s market-leading
secure iSIM OS, provisioning services and market expertise, SONY’s iSIM chipsets and Soracom’s
global connectivity will pave the way for power-efficient, compact and secure-by-design IoT
solutions.”

Microsoft reiterated its message of “Securing the Hybrid Workplace” at GISEC 2021, operating its Microsoft Hub at the event, and offering demonstrations and expert perspectives alongside its security industry partners. Microsoft’s GISEC 2021 theme reflects the region’s rapid migration to complex multi-cloud environments that cater to both on-premises and remote working.

“Microsoft spends more than US$ 1 billion annually on security and in the new world of hybrid work, businesses are facing an increase in volume of data, evolving complexities and frequency of data security breaches,” said Sayed Hashish, General Manager, Microsoft UAE. “We blocked some 30 billion email threats in 2020 alone, so we know the scale of the issue. The UAE government has correctly identified cybercrime as a challenge to business continuity and economic growth. It has been working in partnership with Microsoft on providing a safe infrastructure to local entities, underpinned among others by Microsoft’s state of the art UAE cloud data centres.”

Microsoft security experts urge GISEC 2021 attendees to ‘Secure the Hybrid Workplace’.

This year, Microsoft will be marking the second anniversary of its Middle East datacenters to deliver on the UAE’s growth agenda. These cloud regions are playing a vital role in securing enterprises in the country while accelerating their digital transformation journeys by providing enterprise grade cloud services combined with data residency, privacy, and the broadest compliance offering in the industry.

The Microsoft Hub will feature activations including the ‘Selfie Mirror’, which uses green-screen technology to let people see in real time what they would look like on a magazine cover, and later get to print out their photo on the magazine cover and keep it as a souvenir. The ‘Car Brain Wave Race’ activation by Dubai World Trade Centre, is allowing people to race cars around a track with the help of neural brainwaves. Microsoft Security Partners Paramount, Delphi, Adfolks, and Intertec will also showcase their solutions at The Microsoft Hub.

“By one estimate, we see almost 600 attempts each second to steal passwords,” said Paula Januszkiewicz, Founder and CEO of CQURE and a Microsoft Enterprise Security Consultant. “We must ready ourselves for the age of hybrid work. We must take a long, hard look at our expanding attack surfaces and our new hybrid environments to determine where our strengths and weaknesses are and how we can adopt a threat posture that is appropriate to the moment.”

Januszkiewicz was a part of a session called “Biggest Threats When Working from Home” and delivered a live hacking demo for delegates to experience what an attack by a hacker could look like in real time.