Today, we are going to discuss some useful marketing strategies in this article that could be surely useful for your business. If you as a software developer want to buff up your marketing tactics then these strategies will definitely help you a lot. With a high demand for software development, the competition in this industry is becoming tougher and tougher in order to attract the target audience especially if you are running a small startup.

Marketing Strategies for Software Development Companies

So, it is essential for software developers to spend an immense amount of time on marketing research and strategy implementation. The information that we are going to share with you can turn out to be useful.

Social Media Strategy:

In any marketing strategy, the social media plays an integral part. The experts at Dallas software development company has reported that the developers are likely to find the majority of their clients there.

It is not such a big deal that if you are writing tech-filled posts on your Facebook page, there is need to go further to master the entire platform. Facebook marketing tools can help you find potential clients. You can also take advantage of what LinkedIn is offering in terms of your target audience. You may find an untapped source of clients, looking for your services.

SEO

Without SEO, the possibility of achieving the significant goals is almost not possible or we can say that we can not ignore the role SEO in any marketing strategy. The high visibility on the search engines is the key to success. In case, you are unable to offer highly unique services, that can attract numerous clients, SEO can help you do it. You can outrun older and more experienced competitors with the right approach to SEO.

Note: SEO doesn’t work quickly. You would have to wait for the first results to show.

Refresh the Website:

In  order to get conversions with your marketing strategy, you need to have a place that provides all the information to your clients about your company and that place is your website.

It is important to ensure that you are offering valuable information on your website. Other than that keep it updated on a regular basis. You website must have an easy and highly friendly user interface. In case, the potential clients see a poorly developed website, then they will get a wrong impression about the skills of your team.

Soracom, Inc., a global provider of advanced IoT connectivity, today
announced completion of a Proof of Concept (PoC) demonstrating integrated SIM (iSIM)
capability designed to support the next generation of IoT devices. This demonstration
represents a joint effort between Soracom, Sony Semiconductor Israel Ltd. ( Sony), a leading
cellular IoT chipset provider, and Kigen, a global security leader, which provides secure
authentication for cellular IoT devices.

In conventional cellular applications, a device uses a hardware communications module to
establish a network connection and a SIM card or eSIM to validate identity. The iSIM technology
combines these functions within a single, purpose-built system-on-a-chip (SoC).

Soracom Unveils Next-Generation iSIM Capability

By eliminating the need for a physical SIM (or eSIM), iSIM technology addresses multiple key
challenges at once, streamlining supply chains and allowing significant reductions in the circuit
board footprint, circuit complexity, manufacturing cost, and power requirements while
increasing processing capacity. In addition, iSIM is considered highly threat-resistant and is
attracting attention as a next-generation SIM technology.

“We are honored to collaborate with industry-leading technology partners on this
demonstration of iSIM capability,” said Kenta Yasukawa, co-founder and CTO, Soracom. “We
believe that iSIM technology will support a new wave of innovation in industry and in everyday
life, and we look forward to democratizing this capability as we have with eSIM technology and
‘subscription containers’ for over the air (OTA) subscription management.”

In this working PoC, a hardware-secured area was established within Sony’s Altair ALT1250
cellular IoT chipset and a unique Soracom carrier profile was then provisioned on the Kigen™
iSIM OS. This solution delivers full functionality, including the generation of Soracom’s unique
key information, secure loading of the carrier profile information onto the module, connection
to the cellular network, and connection to Soracom’s advanced platform services.

“Sony is a pioneer in developing the iSIM and we have seen this technology play a key role in
the ongoing growth and adoption of cellular IoT,” said Dima Feldman, VP Product Management
and Marketing at Sony Semiconductor Israel. “Our chipsets are the industry’s smallest and most
feature-rich solutions, providing the longest battery life in the market for numerous IoT
applications. We are excited to see Soracom’s use of iSIM technology on its network, as it
enables customers worldwide to provide easily integrated, economical, long-lasting, and secure IoT solutions on a massive scale.”

Based on this initial success, Soracom, Sony and Kigen will continue joint development with the
intention of offering iSIM solutions for commercial use.

“We believe innovation for the next shift to billions of IoT devices will need foundational
security that is easy to build with and manage at scale, which iSIM technology provides,” said
Loic Bonvarlet, VP Product and Marketing at Kigen. “The combination of Kigen’s market-leading
secure iSIM OS, provisioning services and market expertise, SONY’s iSIM chipsets and Soracom’s
global connectivity will pave the way for power-efficient, compact and secure-by-design IoT
solutions.”

Microsoft reiterated its message of “Securing the Hybrid Workplace” at GISEC 2021, operating its Microsoft Hub at the event, and offering demonstrations and expert perspectives alongside its security industry partners. Microsoft’s GISEC 2021 theme reflects the region’s rapid migration to complex multi-cloud environments that cater to both on-premises and remote working.

“Microsoft spends more than US$ 1 billion annually on security and in the new world of hybrid work, businesses are facing an increase in volume of data, evolving complexities and frequency of data security breaches,” said Sayed Hashish, General Manager, Microsoft UAE. “We blocked some 30 billion email threats in 2020 alone, so we know the scale of the issue. The UAE government has correctly identified cybercrime as a challenge to business continuity and economic growth. It has been working in partnership with Microsoft on providing a safe infrastructure to local entities, underpinned among others by Microsoft’s state of the art UAE cloud data centres.”

Microsoft security experts urge GISEC 2021 attendees to ‘Secure the Hybrid Workplace’.

This year, Microsoft will be marking the second anniversary of its Middle East datacenters to deliver on the UAE’s growth agenda. These cloud regions are playing a vital role in securing enterprises in the country while accelerating their digital transformation journeys by providing enterprise grade cloud services combined with data residency, privacy, and the broadest compliance offering in the industry.

The Microsoft Hub will feature activations including the ‘Selfie Mirror’, which uses green-screen technology to let people see in real time what they would look like on a magazine cover, and later get to print out their photo on the magazine cover and keep it as a souvenir. The ‘Car Brain Wave Race’ activation by Dubai World Trade Centre, is allowing people to race cars around a track with the help of neural brainwaves. Microsoft Security Partners Paramount, Delphi, Adfolks, and Intertec will also showcase their solutions at The Microsoft Hub.

“By one estimate, we see almost 600 attempts each second to steal passwords,” said Paula Januszkiewicz, Founder and CEO of CQURE and a Microsoft Enterprise Security Consultant. “We must ready ourselves for the age of hybrid work. We must take a long, hard look at our expanding attack surfaces and our new hybrid environments to determine where our strengths and weaknesses are and how we can adopt a threat posture that is appropriate to the moment.”

Januszkiewicz was a part of a session called “Biggest Threats When Working from Home” and delivered a live hacking demo for delegates to experience what an attack by a hacker could look like in real time.

MediaTek has a long track record of R&D in the area of 5G connectivity and have been collaborating with 3GPP (the 5G/cellular standards consortium), to further the advancement of 5G technologies. According to MediaTek’s Rami Osman, Director of Sales and Marketing – the Middle East and Africa, Our 5G timeline boasts more than 25 industry-first technologies including collaborations with global operators, technical documents and products that are enabling MediaTek-powered devices to bring incredible experiences to consumers around the world.

The MediaTek 5G-enabled portfolio has established an ecosystem of more than 100 global 5G operators, industry partners and global brands, and continues to grow.

Let’s Talk About MediaTek 5G Chipset: Ultra-Connected Lifestyle of Today’s Gen Z

“Since the start of 5G commercialization last year, both OPPO and MediaTek have been working towards one goal, bringing flagship 5G technology to more devices in the market so that everyone can experience the power of 5G. MediaTek’s Density family of 5G chipsets brings cutting-edge, next-gen technology in the mid-range price tier, enabling OPPO smartphone to deliver ultra-connectivity through advanced 5G, imaging, gaming, and multimedia experience, such as the latest Reno5 Z 5G.” Rami Osman stated.

MediaTek Dimensity 800U brings the most comprehensive 5G features on OPPO Reno5 Z 5G to the young generation that delivers the ‘ultra-connected’ lifestyle that they seek, without skimping on the performance of everyday apps and experiences.

The MediaTek 5G UltraSave on Dimensity 800U is also delivering the world’s most power-efficient smartphone 5G modem design on OPPO Reno5 Z 5G. The chipset is made using the latest, ultra-low power TSMC 7nm production process and incorporates several power-saving technologies.

Equipped with a speedy octa-core CPU, the Dimensity 800U features two Arm Cortex-A76 ‘Big’ cores operating up to a speedy 2.4GHz. This ultra-fast peak speed benefits apps and games that need the fastest throughput, giving OPPO Reno5 Z 5G users ultra-responsive action. Dimensity 800U also empowers smartphones to deliver crisp Full HD+ resolution and ultra-fast 120Hz displays. This reduces blur, improves response time and shows notably smoother scrolling of webpages and animations