BigTime Head Start 2013 With Vodafone and MTN Launches

BigTime and Vodafone have launched a mobile marketing campaign in Fiji utilizing various channels such as SMS, TV, Newspapers and Radio. The
“Smart Cash” campaign will be offered exclusively to the Vodafone usersin Fiji, providing a unique entertaining and educating experience. At the same time the campaign will serve as an opt-in booster to various
products and services of the mobile carrier as well as a sophisticated tool of segmentation and profiling of the end users.

At the same time, BigTime and MTN Zambia have launched today their 4th mobile marketing campaign for the third consecutive year.

Sotirios Georgiou, Chief Strategy Officer of BigTime said, “BigTime hasstarted the new year ideally by launching two very important campaigns with Vodafone and MTN during the second week of January. Our collaboration with various Vodafone OpCos has been building up very nicely and today we are very proud to have managed to launch such an
innovative campaign with Vodafone in Fiji. At the same time, our 2011 and 2012 successful series of mobile marketing campaigns with MTN continue in Zambia with our brand new 2013 campaign. The fact that MTN keeps selecting BigTime for its mobile marketing activities is really honoring us.”