Bakcell announces partnership with Manchester United

Bakcell, the First Mobile Operator and Leading Mobile Internet Provider of Azerbaijan is very pleased to announce the start of partnership with the world’s most famous football club: Manchester United.

With a long term partnership contract Bakcell is to become Manchester United’s first official telecommunications and broadcast partner in all CIS countries, bringing a range of unique and exclusive content to the country’s football fans and in particular the fans of Manchester United. Bakcell’s more than 2,6 million customers will enjoy exclusive content and access to Manchester United. Bakcell is also the only Azerbaijani business to build a partnership with the world famous football club.

Partnership will bring a huge range of exclusive Manchester United content to all Bakcell customers and Azerbaijan. Bakcell will offer special mobile package dedicated to the partnership. Subscribers to Bakcell’s official Manchester United mobile packages will receive up to date club news, video highlights of the latest games, ringtones, wallpapers and much more.

As part of the partnership, Bakcell will also have the rights to broadcast the Club’s official TV channel MUTV in Azerbaijan, giving fans access to the latest player interviews and behind the scenes footage together with detailed insights into the history of the club, one of the oldest in football with a unique heritage spanning over 130 years.

Nick Humphreys, Manchester United’s Relationship Director said:
[quote]Manchester United is pleased to be joining forces with Bakcell, the leading mobile internet provider and first telecommunications company to provide mobile communications services in Azerbaijan. This new agreement is another first for Manchester United, with it being the only partnership the Club has in the country. Our Azerbaijani fan base is ever increasing and we hope that our relationship with Bakcell will allow us to engage with these fans as well as bring them exclusive access to their favorite club[/quote]

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