Android Mobile App Revenues to Hit USD 6.8 Bln This Year

Android smartphone mobile app revenues will reach around USD 6.8 billion by year-end, nearly doubling its revenues from the previous year, according to a report from ABI Research. Android smartphone app revenues are expected to grow from 59.1 percent to 65.9 percent when compared to iOS smartphone app revenues over the next twelve months.

The report also shows that Apple’s iOS still leads all the other mobile operating systems’ revenues by a significant margin. However, the greater number of Android smartphones in use is clawing back Apple’s lead in this market. This year, Android smartphones are expected to ship by a factor of more than three-to-one to iPhones.

Other key contributors to Android’s app revenues are its effective app advertising, the report shows. Report authors believe Android’s digital advertising, which is primarily based on Google’s analytics search engine and experience, gives the company a big edge over Apple. Additionally, Android’s willingness to incorporate carrier billing for its app purchases could prove to be a very decisive factor against iOS in-house payments.

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